Shade Tree Wisdom 5/12/15

Shade Tree Wisdom 5/12/15

        The company in Neustadt, Germany is called Birkenstock GambH. It’s 240 years old and is the maker if the Birkenstock sandal, which suddenly has become fashionable.

        Mr. Oliver Reichert,is the chief executive officer who, together with the company co CEO, are heirs of founder Johann Adam Birkenstock, an 18th century boot maker who founded the company.

        Mr. Reichert says their budget for advertising is nearly non-existent. Sales grew 40 % in most areas, ad more than doubled in the united States. Their goal for 2020 is to sell 20milliom pairs annually.

        I had a cousin who had foot trouble, yet her work kept her on her feet nearly all day. One day she ran across some  Birkenstoks and never wore anything else. Her foot problems went away.

        I’m just reporting what the WSJ reported and some of my personal observations. I thought it was interesting enough to pass along.

GPD 5/12/15